The Harley Davidson Company began as a manufacturer of motorcycles but now is more of a brand. The Harley Davidson logo today is not only seen on motorbikes, but also on shirts, belt buckles, pens, posters, wallpapers etc. Today the logo remains as a powerful and a famous sign among the young specially the males, inspired by the evergreen love of bikes and automobiles among this age group.

The Harley Davidson Company was started by William S. Harley in 1902. Together with Arthur Davidson, in 1903 they assembled their very first two-cylinder motorcycle, marking the beginning of the Harley Davidson. The Harley Davidson logo was created in 1910 and since then did not evolve much. More commonly known as the ‘bar and shield’ logo, it is renowned all over the world.
Design Elements of the Harley Davidson logo:

The uniformity and simplicity of the Harley Davidson logo is a proof of its success, growth, popularity and development over the past 100 years. The logo is unique in its design and also attractive.


Shape of the Harley Davidson logo:
The shape of the Harley Davidson logo is a bar and a shield, which is how the logo is more commonly known as. It features a shield over which lies a bar, both coming together in a very attractive manner.

Color of the Harley Davidson logo:
The Harley Davidson logo includes black, white and orange color, giving a very strong contrast. The background stays black while the fonts are written in orange on the shield and in white over the bar, presenting a picture of solidarity and elegance.

Fonts of the Harley Davidson logo:
The fonts of the Harley Davidson logo are simple and caps locked. The bar shows fonts of the same size while the size changes sequentially in the shield. Nevertheless they are simple and bold enough to catch all the praise the brand is worth of.

The history of the Harley-Davidson motorcycle began in Milwaukee in 1903. The Harley Davidson logo is certainly one of the most famous logos in the world and the fans of Harley take pride in the bikes. The logo is popularly referred to as the “Bar and Shield” logo. I have been unable to find much information on the origins of the design of this logo. Once I do find some information, I will update this page.

Harley-Davidson also licenses its logo, which is a profitable side business ($41 million of revenue in 2004, or almost 5% of net income. So the next time you purchase a Harley Davidson belt buckle, pen or sticker, part of that would go to the Harley Davidson company. Also, every Harley-Davidson dealership has a shop logo, a design that says something about the dealership and which sets it apart from every other dealership in the world. The next time you drive past a Harley store, look for its store logo too.

The logo on this page is a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.

Wordmark Logo Design

The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot) Without graphical elements to convey that message, a literal interpretation of the words is often necessary. (For example, we know that Gilmore and Rey are accountants because the logo design literally tells us so.)

A wordmark is often text only with unique typographic treatments (Microsoft, Sears, Yahoo). Most often however, the company name is incorporated together with simple graphic elements to create a clean, simple identity. The representation of the word essentially becomes a symbol of the company. See Typographic Considerations for more information.

Choose a wordmark when:
Communication funds are limited and should be focused on name recognition.
Your name is reasonably distinctive but not (yet) a household word.
You want to associate products with the parent more clearly and directly than a symbol permits.

Lettermark Logo Design
Similar to a wordmark, a lettermark is a wholly typographic mark, usually involving initials or abbreviations. Monograms and anagrams are lettermarks. The representation of the letter(s) essentially become a symbol of the company. See Typographic Considerations for more information.

You should consider a lettermark logotype only when:
Your initials translate graphically better than your actual name.
You need to link subsidiaries to the parent and can’t easily use the name.
You can afford to teach the public what the lettermark means.

Brandmark Symbol

A simple but strong graphic symbol, often abstract, that complements an aspect of a business or service and represents a company by association. (Think of NIKE or Apple.)

You should consider a symbol only when:
You need an emblem on a product.
Your name is too long, too generic, doesn’t translate well globally, or has no personality.
You need to link subsidiaries to the parent and can’t easily use the name.
You can afford to teach the public what the symbol means.

Iconic Logotype

Iconic logotypes are also referred to as combination marks. An iconic logotype generally combines a brandmark symbol with a wordmark. The combination can be loose or integral.
With a loose combination, the elements can be used together or separately. A well designed iconic logotype can effectively communicate what a company does as well as reflect the company personality.

Choose an iconic logotype when:
You are a startup enterprise or small business with limited funds.
Your name is reasonably distinctive but not (yet) a household word.
You need an emblem on a product, but want more than just a symbol.

Since Iconic Logotypes communicate more readily than other logotypes, less marketing is required for the logo to be effective. Therefore, iconic logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

Did you know that 80% of those who try to complete their own logo design using softwares or pre-designed logo sites end up re-designing their logo design within 6 months?

With LogoMojo, you can rest assured, knowing that your Harley Davidson logo is treated with the utmost care and attention.

More custom logo designs to choose from

LogoMojo is the only online logo company that offers the largest initial logo samples to choose from. The Gold package offer 30 initial samples to choose from, all custom created. Many online logo companies offer 2 to 5 samples to choose from, for the same price. With up to 10 professionally trained logo designers each having a hand in creating your new samples, you will not only receive different point of views but unique design styles to choose from.
The more samples you have to choose from will spark new ideas for you to build on. End result is you get a solid logo to start promoting your company.

Harley Davidson logo

High quality designs at unbeatable prices

Now you can get a company logo from LogoMojo for only $275. The designers working on your project have over 7 years of graphic design experience in brand design and marketing. The Senior logo designers have over 15 years of branding experience.
There is no other Harley Davidson logo design company on the web today that can beat the design packages.
In fact many logo design companies sub-contract their work to the LogoMojo and simply markup their prices.
Harley Davidson Logo

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